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  • 定制袜子包装盒,真的有必要吗?
  • 本站编辑:杭州真彩包装制品有限公司发布日期:2019-09-17 10:33 浏览次数:

在当今社会中,存在这么一种现象,人靠金装马靠鞍,做为人们穿在鞋子里面的东西——袜子就承担了里子的作用,好像送礼送袜子也是一件不上档次的事情,那么定制一个袜子包装盒就真的没有必要吗?我们就只能用塑料袋装着我们的袜子回家吗?今天就让有着11年纸袋生产经验的我们来和你说一说吧。

In today's society, there is a phenomenon that people rely on Golden saddles as the things people wear in their shoes - socks play the role of lining, as if giving gifts and socks is not a high-grade thing, so it is really unnecessary to customize a sock packaging box? Can we just use plastic bags to carry our socks home? Today let's talk to you about our 11-year experience in paper bag production.

一、档次不一样,决定了袜子是用袜子包装盒还是袜子包装袋。

First, different grades determine whether socks are packaged in sock boxes or sock bags.

我们都知道,每一个品牌对于自身的定位都是不一样的,这也决定了他们选择的包装方式必定不同,我们很难想象一个做工精美、价值不菲的珠宝会随随便便的用一个破口袋装起来。

As we all know, each brand has different positioning for itself, which decides that the packaging they choose must be different. It is hard to imagine that a jewelry with exquisite workmanship and high value will be casually packed in a broken pocket.

同样的对于一切都追求高档定位的品牌来说,一个好的袜子包装盒,能够给顾客带来的体验是完全不一样的,这能在无形中增加自己品牌在消费者心中的档次,这是一个塑料袋包装无法实现的。

Similarly, for all brands pursuing high-end positioning, a good sock packing box can bring customers a completely different experience, which can invisibly increase their brand in the hearts of consumers, which is a plastic bag packaging can not achieve.

二、袜子包装盒是避免雷同,寻找差异化的一个有力武器。

Second, sock box is a powerful weapon to avoid similarities and find differences.

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我们都知道现在是一个寻求眼球经济的时代,这样很多的生产商为了寻求不同,往往都会在袜子包装盒上下工夫,试问当你走在大街上,满目都是塑料包装的袜子,这时候突然一个袜子包装盒进入自己的眼中,如果这个袜子包装盒在设计上更有特点一点的话,那么这个吸引眼球的能力还是很不错的。

We all know that this is an era of looking for an eyeball economy. In order to seek differences, so many manufacturers often work hard on sock packing boxes. When you walk down the street, your eyes are filled with plastic socks. Suddenly, a sock packing box comes into their eyes, if this sock bag If the packaging is more characteristic in design, then the ability of attracting eyeballs is very good.

差异化,有的时候,在袜子包装盒上体现的淋漓尽致

Differentiation, sometimes, in the sock box embodied incisively and vividly

三、是否选择袜子包装盒,也是和袜子定价有关系。

Third, the choice of sock packing boxes is also related to the pricing of socks.

我们都知道,由于袜子的定位在舒服,同时是穿在鞋子里面,这就造成了在宣传上没办法树立太多的宣传点,他没有衣服那些绚丽的外观,也没有帽子等等在外面招摇的机会,袜子只是作为保暖的一个辅助工具,让人们踩在脚下,加上现在社会竞争压力大,袜子存货过大,直接导致了袜子价格无法进行提升,在利益的驱使下,大部分的商家都不大愿意在多花一点钱来做一个袜子包装盒,甚至有的连塑料包装都没有。

As we all know, because socks are positioned comfortably and wear in shoes at the same time, it is impossible to set up too many promotional points in propaganda. He does not have the gorgeous appearance of clothes, hats and other opportunities to show off outside. Socks are just an auxiliary tool to keep warm and let people step on their feet. Under the pressure of social competition, stockings are too large, which directly leads to the price of socks can not be raised. Driven by interests, most businesses are not willing to spend a little more money to make a sock box, even some do not have plastic packaging.

在这种卖不起价的情况下,袜子的销售商自然对袜子包装盒带来的提升不敢兴趣。

In this case, the seller of socks is naturally not interested in the promotion brought about by the sock box.


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